Own OTT Platform by Kerala

12 July 2021 Current Affairs:Kerala government has proposed to have its very own over-the-top (OTT) platform. The kingdom authorities have decided to launch it by November 1. The State government’s proposed foray into the online content material streaming area with the launch of an over-the-top (OTT) platform is a cultural intervention, as an alternative than some thing caused via the market or revenues.

Highlights:
♦ OTT gamers like Netflix and Amazon have been displaying more interest in Malayalam cinema. But they are generally limited to films from which they can get revenue.
♦ In the remaining one year, much less than 15 Malayalam films, providing large stars, have taken up these platforms.
♦ Furthermore, smaller & home-grown OTT systems such as New Stream and Mainstream TV no longer have plenty of finance to shape better players.
♦ Thus, the state government proposed this OTT platform which will ensure space and make some kind of revenue share for lower finances & independent movies that are struggling to discover areas among the public.
 

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