♦ OTT gamers like Netflix and Amazon have been displaying more interest in Malayalam cinema. But they are generally limited to films from which they can get revenue.
♦ In the remaining one year, much less than 15 Malayalam films, providing large stars, have taken up these platforms.
♦ Furthermore, smaller & home-grown OTT systems such as New Stream and Mainstream TV no longer have plenty of finance to shape better players.
♦ Thus, the state government proposed this OTT platform which will ensure space and make some kind of revenue share for lower finances & independent movies that are struggling to discover areas among the public.