Mirabai Chanu Chosen by Adidas
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03 September 2021 Current Affairs:Adidas has roped in Tokyo Olympic Silver-medalist Mirabai Chanu as the face of its “Stay in Play” campaign for its modern-day product innovation designed to keep greater menstruating girls in sports.
Key Points:
♦ The new TechFit Period Proof tights, presenting an absorbent layer to help protect against leaks when worn with a tampon or pad. Such improvements show off Adidas’ commitment to encourage and aid women in sport. Adidas observed that teenage ladies are dropping out of recreation at an alarming rate, with one of the critical motives being fear of length leakage.
