The Madhukranti portal is an initiative of the National Bee Commission. It operates under the national beekeeping and honey mission.
Madhukranti Portal and Honey Corners Launched
09 April 2021 Current Affairs:Cantral Agriculture Minister Narendra Singh Tomar launched the Madhukranti portal and NAFED’s Honey Corners to promote the Honey Mission of India.
♦ The Madhukranti portal is an initiative of the National Bee Commission. It operates under the national beekeeping and honey mission.
♦ The main goals of the Madhukranti portal are as follows: The portal was developed to achieve the traceability of the source of honey and honeycomb products on a digital platform. In addition, the platform will also help to check the quality of honey and the source of adulteration.
♦ The portal will help increase farmers’ income, promote exports and increase employment opportunities. The portal will maintain a database of all stakeholders related to honey production, marketing chain, hive production and sales. This will increase the scope of honey’s access to the international market. In this way, you can easily contact stakeholders.
♦ The honey corner is a special space for selling honey. It is operated by NAFED. NAFED is the National Agricultural Cooperative Marketing Federation. NAFED has developed 14-15 honey horns. Most of the upcoming 200 major NAFED stores will develop more honey corners. This will promote market support for honey.
♦ Bank of India is a technology and banking partner for digital platform development. The bank has signed a memorandum of understanding with the National Bee Industry Commission to implement the platform.
♦ The National Beekeeping and Honey Mission is a central departmental plan approved by the Indian government with an amount of 5 billion rupees. It aims at scientific beekeeping and honey production. The main purpose of the mission is to achieve the goal of “sweet revolution”. The Indian government has been setting up quality testing laboratories to solve the tasks related to the quality of bees.